The Touring and Automobile Club of the Islamic Republic, on behalf of the Ministry of Cultural Heritage, Tourism, And Handicrafts, will organize Iran’s pavilion at the ITB 2024 Expo in Mumbai, taci.ir reported on Saturday.

The 4th edition of ITB India will take place from September 11 to 13 at Mumbai’s Jio World Convention Centre.

According to organizers, this three-day business-to-business travel and tourism trade fair for India has been put together to bring different facets of the International Travel Market.

Every segment of tourism will be represented at this international travel and tourism exhibition with industry leaders, important buyers, and key service providers from across the world meeting and interacting in one place.

ITB India is going to be more than a travel trade show in India but rather an important platform where the most influential organizations in the International and Indian Travel and Tourism industry can meet, build strong partnerships, or strengthen existing bonds.

The Internationale Tourismus Börse is one of the world’s leading travel trade shows, held annually in Berlin, Germany. Established in 1966, ITB has grown to become a premier global platform for the tourism industry, attracting exhibitors, visitors, and media from all corners of the globe.

In response to the growing significance of the Indian travel market, ITB introduced ITB India, which debuted in Mumbai. This event aims to connect the Indian and Asian travel markets with global players, offering a platform for showcasing products, establishing business connections, and exploring the latest trends in the industry.